https://www.rossrybalov.com/home daily 1.0 2023-05-13 https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/cbb3189c-0562-43f2-81f8-823d972ff1c8/Pocket+Cover+Image.png Ross Rybalov Portfolio - UX Design & Strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1553724549997-44QZUWG2K342EISQP0D8/Goji+Main+Tag-01.png Ross Rybalov Portfolio - UX Design & Strategy - COMING SOON https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/42c3e611-11a7-4e6f-bb62-67a4d0734843/indi-cover-image.png Ross Rybalov Portfolio - UX Design & Strategy https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/66ec5f8d-f700-4a19-9752-371fd048b339/AMG+Diagnostic+Cover+Image.png Ross Rybalov Portfolio - UX Design & Strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1550456218722-YBKRA8F7VA3FKPQ9JPH0/Screen%2Bin%2BDash-01.png Ross Rybalov Portfolio - UX Design & Strategy https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1550456665712-C4VDYRPCSINK79QLSRJB/Car+Person+Home-01.png Ross Rybalov Portfolio - UX Design & Strategy https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/60d45286-6a9e-4b5f-ba91-226e7f6b6e77/Mercury+Cover+Image.png Ross Rybalov Portfolio - UX Design & Strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1550721227842-4TG9E1ZTO59Y39G22MVO/Portfolio+Logo2-01.png Ross Rybalov Portfolio - UX Design & Strategy https://www.rossrybalov.com/about daily 0.75 2023-05-13 https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1553969735612-TQZBQF88RI3RH7NS0815/Car+Person+Home-01.png About Me https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1553969783485-EVFCP2H6WCRCGVIFU8VV/Goji+Main+Tag-01.png About Me https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1553969701283-WRW292O1FOBGA2IJ92P4/Screen+in+Dash2-01.png About Me https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1553969836146-H3JPZ9LYB93TSCA1MJQ7/image-asset.png About Me https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1482382086414-8T9M7HR53SA93WZOR8KZ/Profile-1.jpg About Me https://www.rossrybalov.com/video daily 0.75 2019-02-04 https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1548363357843-AKUMOXZSVD8NGXVUCVST/1186310_10100138467861164_1533712402_n.jpg Video https://www.rossrybalov.com/event-design daily 0.75 2019-03-30 https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1553968900793-LFT29Q3IW74UWQSEK9GS/Goji+Main+Tag-01.png Event Design https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1553919398185-AQ0I666HOW11O21I96Y6/image-asset.png Event Design Technical specs for the main booth area at HPE Discover https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1553919412294-6GLQ00Y62PI4X36TJDCT/EE4.png Event Design Detailed description of product and demo owners https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1553967745196-LZR3Z9T8J1I6T9NSQ04Z/HPE+Pano-1.jpg Event Design Main booth at HPE Discover. I was responsible for the whole booth experience. https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1553915787215-IKILU8WL837KYDC6CCJU/HPE_Discover16_LON_16770.jpg Event Design View of the finalized event floor - Image courtesy of HPE DIscover https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1553919363332-452CR2IKNNW0HA5QSRDB/EE2.png Event Design My design for customer flow through the main booth at HPE Discover https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1553919449547-97NMAPWWNP065KN348AM/EE5.png Event Design Technical drawing for sample booth design https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1550720542835-V0GDV1ZBJQ8CAQ74BJLT/HPE+Event+Main-01.png Event Design https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1553968733981-K9G28NYEOU81R5T6DX6C/Screen+in+Dash2-01.png Event Design https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1553968822411-LU4W8AEZ0FO87XRPER4D/Car+Person+Home-01.png Event Design https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1550720609939-HSJH42VDNWEF235W265L/Crash+my+demo+image.png Event Design https://www.rossrybalov.com/myglu daily 0.75 2018-10-30 https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1531630783129-TN2O5D2HOWHQ8SVBULFA/myGlu.persona1.png myGlu https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1531714066854-ZNKEGD7I0637ICOMZZ4P/myGlu+Sitemap myGlu https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1521411485320-V1DFBLZ0XOTVGFQXSUBT/myGlu.video.apps.gif myGlu https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1529295194027-ASVV6DYJBI4E4XC027PI/Stats-01.png myGlu https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1531707569716-L1VGUILZVQ3W9O5XKZT3/myGlu.infographic-01.png myGlu myGlu allows users to maintain a steady level of blood sugar throughout their day by showing them insights and recommendations created from the combined data of their tracker apps https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1531630809922-BNP81Q07VV1YUBQRND1D/myGlu.persona2.png myGlu https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1531636994746-OXUP3PD0AGI0A0EJ2FHO/myGlu+User+Flow myGlu https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1521347244866-P24I3KZ9CL4OUJN7W5SY/myGlu.mainview.png myGlu https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1521409894650-0Q2AOPMD38A72P3P9OB8/image-asset.gif myGlu https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1531640567800-RWP2TZSABTJG878NMIAG/myGlu.MediumFidelity.png myGlu https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1531716809988-KBNU5Y9SFH4T4NV2NO99/myGlu+Final+Screens myGlu https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1531638436300-X54U47SSOGEBFRWWML1R/image-asset.jpeg myGlu https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1531640911066-YJWU7AXBV28D6TYT0MWE/myGlu+Low+Fidelity myGlu https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1521411708949-EX95TCUOEAPODC96TP7T/myGlu.video.dash.gif myGlu https://www.rossrybalov.com/avva daily 0.75 2019-03-30 https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1540958163253-D3CP5F6OBH5ZRWLA9IRH/image-asset.png AVVA - Shared Autonomy for the Visually Impaired The three key factors to successful information perception are navigation & wayfinding, orientation, and information presentation. https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1550561338651-611PGH03ZLW24E2D8BTW/AVVA+Roadmap2-01.png AVVA - Shared Autonomy for the Visually Impaired Roadmap and build phases for AVVA https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1550557774516-XVVQYHE4NH482MJYJ9JZ/Final+Screens+Initiation-01-01.png AVVA - Shared Autonomy for the Visually Impaired Initiation module, triggered when the user gets in a car. https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1541054358884-KDR9ZPJOI9ZP2CTGQQ0H/Sarah+Pic.jpg AVVA - Shared Autonomy for the Visually Impaired Grounded theory allowed us to use our understanding of the interviews to see overarching themes in the data. https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1541014230334-2HB4AA30DK520989PTW2/Joy-Ross-Gif.gif AVVA - Shared Autonomy for the Visually Impaired Users telling their own stories: YouTuber Joy Ross takes viewers through a ride in an Uber https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1541105570785-16CBCDZIDK17TN718PDM/Narrowing.jpg AVVA - Shared Autonomy for the Visually Impaired Narrowing down the feature set and information blocks. https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1550558878248-1OT2U0V2UIIT5OD1NQWH/Module+Flow2-01.png AVVA - Shared Autonomy for the Visually Impaired Feature set and modules were finalized after incorporating user testing feedback. https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1540949622867-HWHBA25VBNADRKKB3C6O/AVforVI+Drawing+3-01.png AVVA - Shared Autonomy for the Visually Impaired https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1550558242638-WR3VH8VQVDW15FLGTBCW/Final+Screens+Route-01-01.png AVVA - Shared Autonomy for the Visually Impaired https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1541016940223-5IS3IVETVXVQ2FHS7TYL/Icon+Graphic+C5-01.png AVVA - Shared Autonomy for the Visually Impaired The fundamentals of a smooth trip for visually impaired people are a sense of safety, trust, efficient handling of their logistics, and the relationship they have with the service provider. https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1550456638671-DQ53TKTUV0Y6HMC1CHS0/Car+Person+Home-01.png AVVA - Shared Autonomy for the Visually Impaired https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1550558264432-LWW8RSAYNIZ2967Y58TQ/Final+Screens+Concierge-01-01.png AVVA - Shared Autonomy for the Visually Impaired https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1553902460186-EX3W19ZU4RA7JBXOMESN/Screen+in+Dash2-01.png AVVA - Shared Autonomy for the Visually Impaired https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1540937372595-NQR6KNZ8XAOFDA7KWAKO/Autonomous+Vehicles%2C+%26+Shared+Autonomy+for+the+Visually+Impaired AVVA - Shared Autonomy for the Visually Impaired https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1540951175172-7VNU8CEAG9OG8JEWI0FL/image-asset.png AVVA - Shared Autonomy for the Visually Impaired Diagram illustrating all the needs and factors that a visually impaired person considers throughout a rideshare journey. https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1553901862973-BVTYTNQDE8L7W8VDNJ6V/Goji+Main+Tag-01.png AVVA - Shared Autonomy for the Visually Impaired https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1550558285868-Z5V8WURTGSD3MNWZX810/Final+Screens+Error-01-01.png AVVA - Shared Autonomy for the Visually Impaired https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1553969208980-G8W36BLR8N74D281047V/image-asset.png AVVA - Shared Autonomy for the Visually Impaired https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1540949536281-1YNL4AWM0VTHMMTYS3N9/Autonomous+Vehicles%2C+%26+Shared+Autonomy+for+the+Visually+Impaired AVVA - Shared Autonomy for the Visually Impaired https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1550558143435-3NXC0KXG2GD2JQ4SEZ3O/Final+Screens+Welcome-01-01.png AVVA - Shared Autonomy for the Visually Impaired https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1541392088946-CWE7PT4ZRBWDO4THNU2Q/Research+In+Person.png AVVA - Shared Autonomy for the Visually Impaired Testing with users inside of car to get as close as possible to the actual scenario of use. https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1541122971609-G8LU6Q9V9K7DVA84K4I8/Research+Phone-01.png AVVA - Shared Autonomy for the Visually Impaired We also testing visually impaired users over the phone since it uses the same perception channels. https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1550558338537-10T2KJH5T5IJQBG8AZJS/Final+Screens+Checkout-01-01.png AVVA - Shared Autonomy for the Visually Impaired https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1550720711354-FGPHLGTBNUGVWYNILPC6/Car+Person+Home-01.png AVVA - Shared Autonomy for the Visually Impaired https://www.rossrybalov.com/autonomous-vehicle-interface daily 0.75 2019-03-30 https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1543181752174-9TJYMQZZQ59LPAB572LR/Binary+Human+Screen.gif Autonomous Vehicle Interface Detailed swipe interaction accepting a binary option presented by the AI. https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1543894136366-ORGROGDWYXUKA32RQTH7/communication2.png Autonomous Vehicle Interface https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1550547212017-MOT3XUSPBSMXB9ZPU73A/Prototype%2B-%2BShape%2BTests2.jpg Autonomous Vehicle Interface Physical models testing, using a flat screen as a control variable. https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1550596272616-22HQOR1L4ZS50SSGI5ZR/ezgif.com-gif-maker+%282%29.gif Autonomous Vehicle Interface https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1550457100691-VQ75GDX4TNIY8IKMDWCV/Full+Dash-01.png Autonomous Vehicle Interface Illustrated view of the curved interface system positioned inside of a car, replacing the existing center console. https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1543182112488-Z89GDCSKYQ325DIXN4U3/Speed+Up+Second+Screen.gif Autonomous Vehicle Interface The secondary screen shows feedback of the car complying to user speeding up. https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1543879790638-X32951U11SWB5W8R48GN/Feasibility-01.png Autonomous Vehicle Interface Diagram showing the simplified decision flow between when the AI interprets it’s surroundings, and executes the appropriate action. https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1550544484752-DMWQN4G55HC5YHJ4NDYC/Autonomous+Explanation+2.gif Autonomous Vehicle Interface https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1550548227534-IVBM33OFRK0LOD7ZPFOF/Prototype+-+Interactions2.png Autonomous Vehicle Interface Parallel prototyping with different visual and interaction systems. https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1550548942029-QZUIEMN0BF16WZYYTX8N/Full+Dash-01.png Autonomous Vehicle Interface https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1550545474064-NZT6JFGFCBB9V98LVVKZ/Sketches3.jpg Autonomous Vehicle Interface Generating ideas using round-robin visioning, sketching interaction concepts, coming up with pretty far out ideas, and reigning back in during feasibility and risk assessment discussions https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1543181456351-LI7XUM90X3USO2QTYG7N/Speed+Up+Human+Screen.gif Autonomous Vehicle Interface Detailed swipe interaction for changing speed and lane keeping. https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1550456181325-B0QGAE7CAT0164N30KQW/Screen+in+Dash2-01.png Autonomous Vehicle Interface https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1550455863166-R8PETHPLZJ842S4KSGLK/Complete+Screen+RR+-+Speed1.png Autonomous Vehicle Interface https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1550541028324-YCCQK24U1A7TVDL1H6NU/Testing%25252BInsights.jpg Autonomous Vehicle Interface Participants reacted to incidents by distilling complex decisions into go/don’t go actions https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1550433650970-RD6SHZLF0B1ANOGL0MD2/WoZ+Car+to+Track.gif Autonomous Vehicle Interface Blocked from seeing the steering wheel, users naturally reacted to the AI’s handling of incidents on the route. https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1553900747869-T9ZPJITBZKOCICD3J4D9/Car+Person+Home-01.png Autonomous Vehicle Interface https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1553900553321-7G7Q4LIL0L5OYGA5500L/image-asset.png Autonomous Vehicle Interface https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1544662586219-ABRXG80QHDAQIU0D1A72/Speed+Up+GIF Autonomous Vehicle Interface Final fully functioning prototype, for usability testing and for implementation by HARMAN. https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1550548766145-LYXTC3UNAQA5FUJUAYDG/Prototype+-+Projection.gif Autonomous Vehicle Interface Second to last rear projection prototype with computer vision and a link to the simulator. https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1553969062360-66QQM0A79OID1VVD74UJ/image-asset.png Autonomous Vehicle Interface https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1550720976637-JXIP7WW0I9YH8NYT5AX2/Screen+in+Dash2-01.png Autonomous Vehicle Interface https://www.rossrybalov.com/goji daily 0.75 2019-04-04 https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1553716262946-FXRS50C45C8NCFNINZ0I/image-asset.gif Goji - Translating Lab Test Results https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1553893016842-D6UA884N8NYV8RUERARW/image-asset.png Goji - Translating Lab Test Results Click to see full pesona https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1553729128554-H9AFVLXHXMJYGTPWV3YI/From+This+to+This-01.png Goji - Translating Lab Test Results https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1553840813827-WUW0HB9FQLS8FZCNJF9X/Wireframes-01.png Goji - Translating Lab Test Results https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1553715609408-262RCACWBBQLN10N1Q5J/image-asset.gif Goji - Translating Lab Test Results https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1553969360905-26X9QRRROFQIOWE3U2PF/HPE+Event+Main-01.png Goji - Translating Lab Test Results https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1553716352555-U66LHIL11HSFKHPELY3T/Question+Flow.gif Goji - Translating Lab Test Results https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1553902622318-N8D1AW39V8650F3V2Z4Y/Screen+in+Dash2-01.png Goji - Translating Lab Test Results https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1553841685753-RTRYVETVD2H5QCIDESWQ/Final+Screens-03.png Goji - Translating Lab Test Results https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1553711802859-5ZHEIEY3JQJB1RHC0T2Y/Goji+Main+Tag-01.png Goji - Translating Lab Test Results https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1553824247668-1XGDTN7AIKLGM395KA5S/Screen+Shot+2019-03-28+at+9.50.21+PM.png Goji - Translating Lab Test Results https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1551762850626-G8UL1JL9WYWZSAYPBHDX/POG+Social-01.png Goji - Translating Lab Test Results https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1551762890825-T6FOEACGIY9RLJK6YXW5/image-asset.png Goji - Translating Lab Test Results https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1553841572787-EZKVHZOIRRZULDSHF03W/Final+Screens-01.png Goji - Translating Lab Test Results https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1553840835906-94NKBLKQAYWQKHPUNKYQ/Wireframes-02.png Goji - Translating Lab Test Results https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1553902700894-6SU1X92LDRGSN5HQEGP9/Car+Person+Home-01.png Goji - Translating Lab Test Results https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1553815029660-E5RCZKKRADWMS06Z8RGB/Goji+Journey+Map-01.png Goji - Translating Lab Test Results Journey map diagraming the patient experience through the lens of a proto-persona. Mapping out the user journey, from noticing symptoms to getting lab results, to the doctor’s visit, to follow up, allowed us to narrow down specifically when an intervention should occur. https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1553841625167-JH0GZRP1VIZ8AL9ILZOF/Final+Screens-02.png Goji - Translating Lab Test Results https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1553735180225-TEV77XH6UO6BWCCOAX88/Phone+In+Hand3.png Goji - Translating Lab Test Results https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1545148638236-1WQ0KXKBNXIVMAJAJH9B/User+Flow-01.png Goji - Translating Lab Test Results https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1551920861571-F167YQ4JC3C516NVL3LL/Goji+Value+Flow+Diagram Goji - Translating Lab Test Results Flow diagram showing the interchange of value between each stakeholder https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1553715772483-JZFXZCNGLU2UTB5O8WHL/image-asset.gif Goji - Translating Lab Test Results https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1553890075090-9NOTFKSOY407UKYN6100/Goji+Storyboards+Full-01.png Goji - Translating Lab Test Results To narrow further, we used storyboarding to present two ideas to users for feedback on viability and match them against real needs. The lab test scenario resonated most with people as it struck a real user need that’s not currently being addressed by the market. https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1551762872817-IOCSOMHOYGH8LS45O99S/POG+Tech-01.png Goji - Translating Lab Test Results https://www.rossrybalov.com/autonomous-vehicle-interface-case-study daily 0.75 2019-02-20 https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1543430389532-FC3KWC8TLEER887047QC/Driving+Conditions.jpg Autonomous Vehicle Interface Case Study Driving preferences factor in someone’s usual driving style, weather, who is in the car, and mood. All of these are again multiplied by each individual driving scenario. https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1543359927190-KHSYSSQYW2P54N1BJJGN/Asset+811%404x.png Autonomous Vehicle Interface Case Study https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1544070496329-84USLAMHEW0NUQ8KKVJ8/Prototype+-+Interactions+2.jpg Autonomous Vehicle Interface Case Study https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1543557136905-DYRO8BF4QOPJDB5AOEQ5/Areas+of+Exploration.png Autonomous Vehicle Interface Case Study We wrapped up the Discovery Phase by turning nearly 1,300 data points into themes and insights, leading to “How Might We” statements to drove us into ideation, prototyping, and design https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1550698447955-G7OEH81FLMNRNYX3G3FT/Annotated+Screens Autonomous Vehicle Interface Case Study https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1543730682731-ZW5QD66XXAJJZN24STXH/Asset+812%404x.png Autonomous Vehicle Interface Case Study https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1543879790638-X32951U11SWB5W8R48GN/Feasibility-01.png Autonomous Vehicle Interface Case Study Diagram showing the simplified decision flow between when the AI interprets it’s surroundings, and executes the appropriate action. https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1543915369614-EBDKFH2FRMNW800K550R/image-asset.png Autonomous Vehicle Interface Case Study https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1544071006100-BRY6VH0FJFGYVUS8HDPK/image-asset.jpeg Autonomous Vehicle Interface Case Study https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1543728018561-IJ2OR92L1JT91WTGZYZ4/Prototype+-+Digital+Right.gif Autonomous Vehicle Interface Case Study https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1543181456351-LI7XUM90X3USO2QTYG7N/Speed+Up+Human+Screen.gif Autonomous Vehicle Interface Case Study https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1542497021537-A30U14N42Q8ZPBJ5HAH2/image-asset.png Autonomous Vehicle Interface Case Study https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1544069645384-CHFEVIAPQVLK4NA1S92N/AV+Spectrum+All.gif Autonomous Vehicle Interface Case Study https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1543727960758-N2L66R6UJC224UET083D/image-asset.gif Autonomous Vehicle Interface Case Study https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1543645805252-O30A9XPE0VQPOA21EZ37/image-asset.gif Autonomous Vehicle Interface Case Study Physical prototyping and bodystorming allowed for quick concept validations with real users at every iteration. Integrating physical low fidelity prototypes with an autonomous vehicle simulator added realism, and stronger insights. https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1543894136366-ORGROGDWYXUKA32RQTH7/communication2.png Autonomous Vehicle Interface Case Study https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1544662586219-ABRXG80QHDAQIU0D1A72/Speed+Up+GIF Autonomous Vehicle Interface Case Study https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1543560815448-V3QZX9NH0DTOVSV9M1PO/Sketches.jpg Autonomous Vehicle Interface Case Study Generating ideas using round-robin visioning, involving the whole team https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1544663083141-AHE044GMEOVQXUPHJ5GH/dash3.png Autonomous Vehicle Interface Case Study https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1543471230601-XQW5Q60RRRCDGR98KH3V/WoZ+Track+-+Route-01.png Autonomous Vehicle Interface Case Study https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1543471227555-GT4Y42QHJGK3L1BXMY88/WoZ+Track+-+Planned-01.png Autonomous Vehicle Interface Case Study https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1543471230739-IS9AFHCLTXAKJLCMPD8N/WoZ+Track+-+Unplanned-01.png Autonomous Vehicle Interface Case Study https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1543471227229-NO86M0CUSWWGH1QF0H90/WoZ+Track+-+Data+Points-01.png Autonomous Vehicle Interface Case Study https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1543809077028-N0I4UU5O5P9GUK5VWE80/Sketches2.jpg Autonomous Vehicle Interface Case Study https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1543181752174-9TJYMQZZQ59LPAB572LR/Binary+Human+Screen.gif Autonomous Vehicle Interface Case Study https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1543182112488-Z89GDCSKYQ325DIXN4U3/Speed+Up+Second+Screen.gif Autonomous Vehicle Interface Case Study https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1543728906274-KS70H0L15J96MJ4WPXYZ/Prototype+-+Shape+Tests2.jpg Autonomous Vehicle Interface Case Study https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1543894084426-QE03YAGZ7RYU4OFPRVNK/dash2.png Autonomous Vehicle Interface Case Study https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1543913752920-4JP2IHG83I5L3TFNH1V7/Testing+Insights.jpg Autonomous Vehicle Interface Case Study https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1543181875196-M2H4QYX96TMHXG5OBF8D/Binary+Second+Screen.gif Autonomous Vehicle Interface Case Study https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1543915415129-01EU6HOYYA99PCXDZB4F/Complete+Screen+RR+-+Speed1.png Autonomous Vehicle Interface Case Study https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1543468953458-I5DQTO7J6NOU1JHGBVMZ/WoZ+-+Setup-01.png Autonomous Vehicle Interface Case Study https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1543468951494-SHDW0VM2QA7EOGPE4J3R/WoZ+-+Facilitator-01.png Autonomous Vehicle Interface Case Study https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1543468951466-GHQ83I3MOSKHYY36YN9H/WoZ+-+Driver-01.png Autonomous Vehicle Interface Case Study https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1543468953502-U2NMIFRT5KPDORM6PC9S/WoZ+-+Participant-01.png Autonomous Vehicle Interface Case Study https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1543468949926-X32NXE5TS85B4ZY84BFK/WoZ+-+Barrier-01.png Autonomous Vehicle Interface Case Study https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1543468949972-QE76LSKQF8LQFUHFO3DE/WoZ+-+Camera-01.png Autonomous Vehicle Interface Case Study https://www.rossrybalov.com/avva-case-study daily 0.75 2019-02-19 https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1541054358884-KDR9ZPJOI9ZP2CTGQQ0H/Sarah+Pic.jpg Shared Autonomy for the Visually Impaired Case Study Analysis of academic literature and reports from government agencies such as ATTRI (Accessible Transportation Technologies Research Initiative) https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1540949536281-1YNL4AWM0VTHMMTYS3N9/Autonomous+Vehicles%2C+%26+Shared+Autonomy+for+the+Visually+Impaired Shared Autonomy for the Visually Impaired Case Study https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1541052870851-Y289BNI55N87MGAS4ND5/Product+Analysis.png Shared Autonomy for the Visually Impaired Case Study Mapping of existing “smart” technology to help the visually impaired https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1541736833832-P9ZT4TCIXCR25173P3WV/Final+Screens+Error-01.png Shared Autonomy for the Visually Impaired Case Study https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1550456638671-DQ53TKTUV0Y6HMC1CHS0/Car+Person+Home-01.png Shared Autonomy for the Visually Impaired Case Study https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1540958163253-D3CP5F6OBH5ZRWLA9IRH/image-asset.png Shared Autonomy for the Visually Impaired Case Study The three key factors to successful information perception are navigation & wayfinding, orientation, and information presentation. https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1541734934521-9OS2P7CHXYZH7OFSN0T4/Final+Screens+Concierge-01.png Shared Autonomy for the Visually Impaired Case Study https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1541105570785-16CBCDZIDK17TN718PDM/Narrowing.jpg Shared Autonomy for the Visually Impaired Case Study Narrowing down the feature set and information blocks. https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1541734603066-KF3Q0D458AHZWVUVXVBA/Final+Screens+Welcome-01.png Shared Autonomy for the Visually Impaired Case Study https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1541122971609-G8LU6Q9V9K7DVA84K4I8/Research+Phone-01.png Shared Autonomy for the Visually Impaired Case Study We also testing visually impaired users over the phone since it uses the same perception channels. https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1541454741319-T7YIMIE2ZSLFMJ6GSF8B/Grounded+Theory.png Shared Autonomy for the Visually Impaired Case Study Grounded theory allowed us to use our understanding of the interviews to see overarching themes in the data. https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1541705663810-5JJ07D1YYPF751VFDPTR/AVVA+Roadmap-01.png Shared Autonomy for the Visually Impaired Case Study Roadmap and build phases for AVVA https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1541795488580-KELHDI6URSMG8RM1ELAO/Final+Screens+Initiation-01.png Shared Autonomy for the Visually Impaired Case Study Initiation module, triggered when the user gets in a car. https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1540951175172-7VNU8CEAG9OG8JEWI0FL/image-asset.png Shared Autonomy for the Visually Impaired Case Study Diagram illustrating all the needs and factors that a visually impaired person considers throughout a rideshare journey. https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1540937372595-NQR6KNZ8XAOFDA7KWAKO/Autonomous+Vehicles%2C+%26+Shared+Autonomy+for+the+Visually+Impaired Shared Autonomy for the Visually Impaired Case Study https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1541734657786-HAT2GR4CB6ZAZ9ST3I1C/Final+Screens+Route-01.png Shared Autonomy for the Visually Impaired Case Study https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1541014230334-2HB4AA30DK520989PTW2/Joy-Ross-Gif.gif Shared Autonomy for the Visually Impaired Case Study Users telling their own stories: YouTuber Joy Ross takes viewers through a ride in an Uber https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1541056879422-WFRI8TK2QK3Z4E0H4ZMV/image-asset.jpeg Shared Autonomy for the Visually Impaired Case Study Brainstorming matrix consisting of modalities on the y-axis and the main themes on the x-axis. https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1541016940223-5IS3IVETVXVQ2FHS7TYL/Icon+Graphic+C5-01.png Shared Autonomy for the Visually Impaired Case Study The fundamentals of a smooth trip for visually impaired people are a sense of safety, trust, efficient handling of their logistics, and the relationship they have with the service provider. https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1541392088946-CWE7PT4ZRBWDO4THNU2Q/Research+In+Person.png Shared Autonomy for the Visually Impaired Case Study Testing with users inside of car to get as close as possible to the actual scenario of use. https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1541137687330-67WN7RGQ5EU605G3EFZE/Module+Flow-01.png Shared Autonomy for the Visually Impaired Case Study Feature set and modules were finalized after incorporating user testing feedback. https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1540949622867-HWHBA25VBNADRKKB3C6O/AVforVI+Drawing+3-01.png Shared Autonomy for the Visually Impaired Case Study https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1541124132051-1D0HFS5S26FJWDETNDEC/Proto-EN.gif Shared Autonomy for the Visually Impaired Case Study Testing different moods to determine the amount of conversation necessary. https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1541737288127-8RVL0G7F1BRGKWCL5ZX4/Final+Screens+Checkout-01.png Shared Autonomy for the Visually Impaired Case Study https://www.rossrybalov.com/home-1 daily 0.75 2023-05-04 https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/66ec5f8d-f700-4a19-9752-371fd048b339/AMG+Diagnostic+Cover+Image.png Home (Copy) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/42c3e611-11a7-4e6f-bb62-67a4d0734843/indi-cover-image.png Home (Copy) https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/cbb3189c-0562-43f2-81f8-823d972ff1c8/Pocket+Cover+Image.png Home (Copy) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1553724549997-44QZUWG2K342EISQP0D8/Goji+Main+Tag-01.png Home (Copy) - COMING SOON https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1550456218722-YBKRA8F7VA3FKPQ9JPH0/Screen%2Bin%2BDash-01.png Home (Copy) https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/60d45286-6a9e-4b5f-ba91-226e7f6b6e77/Mercury+Cover+Image.png Home (Copy) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1550456665712-C4VDYRPCSINK79QLSRJB/Car+Person+Home-01.png Home (Copy) https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1550721227842-4TG9E1ZTO59Y39G22MVO/Portfolio+Logo2-01.png Home (Copy) https://www.rossrybalov.com/pocket daily 0.75 2024-05-21 https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1553890075090-9NOTFKSOY407UKYN6100/Goji+Storyboards+Full-01.png Pocket by PNC - Lowering the barrier for investing To narrow further, we used storyboarding to present two ideas to users for feedback on viability and match them against real needs. The lab test scenario resonated most with people as it struck a real user need that’s not currently being addressed by the market. https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1553715772483-JZFXZCNGLU2UTB5O8WHL/image-asset.gif Pocket by PNC - Lowering the barrier for investing https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1553815029660-E5RCZKKRADWMS06Z8RGB/Goji+Journey+Map-01.png Pocket by PNC - Lowering the barrier for investing Journey map diagraming the patient experience through the lens of a proto-persona. Mapping out the user journey, from noticing symptoms to getting lab results, to the doctor’s visit, to follow up, allowed us to narrow down specifically when an intervention should occur. https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1545148638236-1WQ0KXKBNXIVMAJAJH9B/User+Flow-01.png Pocket by PNC - Lowering the barrier for investing https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1553841625167-JH0GZRP1VIZ8AL9ILZOF/Final+Screens-02.png Pocket by PNC - Lowering the barrier for investing https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1551762872817-IOCSOMHOYGH8LS45O99S/POG+Tech-01.png Pocket by PNC - Lowering the barrier for investing https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/e4863768-5fc1-4a13-954e-7c750613d242/Indi+Product+Design+Project+Presentation+%28LONG%29.png Pocket by PNC - Lowering the barrier for investing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1553715609408-262RCACWBBQLN10N1Q5J/image-asset.gif Pocket by PNC - Lowering the barrier for investing https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1551920861571-F167YQ4JC3C516NVL3LL/Goji+Value+Flow+Diagram Pocket by PNC - Lowering the barrier for investing Flow diagram showing the interchange of value between each stakeholder https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1553841685753-RTRYVETVD2H5QCIDESWQ/Final+Screens-03.png Pocket by PNC - Lowering the barrier for investing https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1553840813827-WUW0HB9FQLS8FZCNJF9X/Wireframes-01.png Pocket by PNC - Lowering the barrier for investing https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1553840835906-94NKBLKQAYWQKHPUNKYQ/Wireframes-02.png Pocket by PNC - Lowering the barrier for investing https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1551762890825-T6FOEACGIY9RLJK6YXW5/image-asset.png Pocket by PNC - Lowering the barrier for investing https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1553893016842-D6UA884N8NYV8RUERARW/image-asset.png Pocket by PNC - Lowering the barrier for investing Click to see full pesona https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1553969360905-26X9QRRROFQIOWE3U2PF/HPE+Event+Main-01.png Pocket by PNC - Lowering the barrier for investing https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1553716352555-U66LHIL11HSFKHPELY3T/Question+Flow.gif Pocket by PNC - Lowering the barrier for investing https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/cbb3189c-0562-43f2-81f8-823d972ff1c8/Pocket+Cover+Image.png Pocket by PNC - Lowering the barrier for investing https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1553824247668-1XGDTN7AIKLGM395KA5S/Screen+Shot+2019-03-28+at+9.50.21+PM.png Pocket by PNC - Lowering the barrier for investing https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/f6afbe64-c82d-486e-9681-9f55f94943a3/Pocket+Role.png Pocket by PNC - Lowering the barrier for investing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1553902700894-6SU1X92LDRGSN5HQEGP9/Car+Person+Home-01.png Pocket by PNC - Lowering the barrier for investing https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1551762850626-G8UL1JL9WYWZSAYPBHDX/POG+Social-01.png Pocket by PNC - Lowering the barrier for investing https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1553716262946-FXRS50C45C8NCFNINZ0I/image-asset.gif Pocket by PNC - Lowering the barrier for investing https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/23a35e16-ed65-417e-afc1-e39c3f37e630/Pocket+Banner.png Pocket by PNC - Lowering the barrier for investing https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1553902622318-N8D1AW39V8650F3V2Z4Y/Screen+in+Dash2-01.png Pocket by PNC - Lowering the barrier for investing https://images.squarespace-cdn.com/content/v1/585ad6226b8f5b7676161099/1553841572787-EZKVHZOIRRZULDSHF03W/Final+Screens-01.png Pocket by PNC - Lowering the barrier for investing